If you're spending money on a meeting or event, you better be concerned with the outcome. If you are concerned with the outcome, you better create the BEST CONTENT possible.
Are you Selling? Educating? Motivating? Most of us hate the "death by PowerPoint" often conveyed by a monotone speaker. How many of us start wiggling in our chair after 15 minutes and begin multi-tasking or daydreaming? If that is the case in your meetings or events, it was not created by an experienced person educated in meeting architecture or instructional design.
In the training and development field, many instructional designers use the ADDIE methodology to design course content. Maarten Vanneste, CEO of the Meeting Support Institute, created the methodology, IDEA, to design meeting content. What are these acronyms? While the letters are different, the methodology is very similar:
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Used in Training and Development |
Used in Meetings and Events |
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A = Analysis (the current state, audience, constraints, options, adult learning theories to be considered, etc.) |
I = Identify meeting objectives - both expressed and non-expressed |
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D = Design the learning content, assessment instruments, etc. |
D = Design the meeting based on objectives |
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D = Develop the content |
E = Execute the meeting |
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I = Implement by determined medium (face to face, online learning, on-the-job training, etc.) | |
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E = Evaluate - often uses Dr. Jack Phillips methodology |
A = Assess - recommends Dr. Jack Phillips methodology |
Referring back to one of my other blogs, "Career ideas for e-learning instructional designers," I suggest that the instructional design skills typically used in the training and development environment are easily transferred into the meetings management world. My 20-year career in training and development was the foundation for success in meetings and events.
ADDIE, or IDEA, can be used in both face-to-face meetings and virtual meetings. When I hired my first staff member to lead the virtual meetings department in 2002, I purposely hired an experienced trainer and instructional designer. I knew that she'd use her ADDIE experience and superior delivery skills to manage and implement virtual meetings.
I propose that we watch the training and development environment more closely for future trends in meetings and events. For instance, Dr. Jack Phillips started the ROI methdology in the education field over 20 years ago; now we use it in the meetings and events environment. We started using ADDIE in the education field many years ago; now we use a very similar model in meetings.
For those interested in meeting architecture, I suggest reading Don Clark's site in addition to the resources that Maarten Vanneste suggests. Don's website is: http://www.nwlink.com/~Donclark/perform/process.html Thousands of websites and hundreds of books are written on instructional design, yet Don summarizes it nicely.
Debi Scholar, CMM, CMP, CTE, CTT
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