How can travel management companies, hotels and other hospitality suppliers gain more clients in this economy? How can meeting planners reinvent themselves? If you know me, you've heard me, since 2002, say: Embrace virtual meetings.
When organizations start down the path of investigating a virtual meeting strategy, I help them develop the three core, parallel work streams that will drive adoption and ensure success. Yet, before creating a virtual meeting strategy, I suggest analyzing three primary travel data points in order to lay the virtual meeting foundation. In addition, a travel data analysis will support and offer a cost/benefit analysis to support virtual communications tools. In the strategy and operational plans, there are opportunities for travel management companies, meeting management companies, hoteliers and yes, even meeting planners to play active roles and build new revenue streams.
A hotel chain has recently announced their plans to embrace more virtual technologies:
And, please review an interesting article, "Collaboration in the Workplace"
http://www.itoamerica.com/index.php?section=pdf&id=811&name=Collaboration+in+the+Workplace
If you want help with your virtual meeting strategy and analyzing your travel data, please contact me. Look for results from the virtual meeting survey within the next few weeks.
Debi Scholar, CMM, CMP, CTE, CTT
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