Thank you to the Global Business Travel Association for starting the new Global Meetings Taskforce. Even though many in the industry still have lingering questions, the task force will be a wonderful new endeavor that deserves applause, especially considering that non-U.S. members may be added which will give the new team a broader perspective.
GBTA announces new Global Meetings Taskforce
A new Global Meetings Taskforce communications followed the announcement last week of the elimination of the Groups & Meetings committee. Unless there is transparency and strategic communications, these types of situations pose challenges. For example, questions arise such as how is the task force different than the committee? Will the previous committee members be included in the new task force? If not, why not? Is the task force a temporary or permanent solution? How were the leaders/members chosen--using what criteria? Why did the announcement come out without the former committee members' knowledge? Is it just a changing of the guards to reorganize and lose dead weight? Will people from other technology companies be allowed to participate? Many people still have questions that will be answered in the coming days and weeks.
If you are going through changes at your organization, consider change management initiatives and a thorough communications plan so that your colleagues, clients, and staff are all on the same page. If you make changes without key stakeholder involvement and without thorough communications to all the right audiences, it feels like deception and lacks transparency.
For example, the following table can be used as a simple method to begin planning your communications plan.
In addition, here is a link to the SCG Change Management information:
Download SCG Change Management Matrix
Last year, I provided 4 webinars to M&C Magazine; attached is an excerpt on communications plans if you would like more information:
Download Communications Plan - extracted from M&C webinar
If you are interested in understanding how to calculate the cost of change, please visit this link:
Great move GBTA; keep the communications coming.
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Debi Scholar, GLP, CMM, CMP, SSGB, CTE, CTT
• Author, Strategic Meetings Management: The Strategy Quick Reference Guide (2011)
• Meetings Management Mover and Shaker as selected by Corporate and Incentive Travel Magazine (2010)
• Top 20 Changemaker who influenced the meetings management industry by Corporate Meetings and Incentives (2008)
• Best Meeting Practitioner as selected by Business Travel News (2007)
*Debi is proud to be a regular contributor to Business Travel Executive Magazine.
*Debi is proud to be one of only seven 2011 Editorial Board members for Hotel Business Review at www.hotelexecutive.com for Conferences & Meetings.
Visit me at one of my upcoming speaking engagements; Topics vary per conference. Some sessions include components of SMM Bootcamp© and/or SMM Challenge©
November 9 – NJBTA and ISM joint meeting
December 1 – EMC Venue’s MEET
January – PCMA
March – Meetings Technology Expo
The Scholar Consulting Group LLC
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Debi has the following designations:
• Wharton Aresty Executive Education/National Business Travel Association (NBTA) Global Leadership Professional (GLP)
• Meeting Professionals International Certificate in Meetings Management (CMM)
• Convention Industry Council Certified Meeting Professional (CMP)
• NBTA Corporate Travel Expert (CTE)
• Six Sigma Green Belt (SSGB)
• Chauncey Certified Technical Trainer (CTT)
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