Strategic Meetings Management (SMM) delivers propelling results for corporations and associations such as greater access to skilled resources to improve meeting experiences, further ability to secure a “seat at the table” with C-level leaders, and better supplier pricing with reduced risk.
Yet, we all know that the journey to SMM maturity is not without challenges, chaos, and collaboration. How will you take your SMM program to the next level of maturity? What are the various levels of maturity?
Two recommendations:
- Use benchmarking data from industry thought leaders and published data. Take the latest SMM survey created by the Industry Expert, Kevin Iwamoto. Use the results to build your Business Case to begin your SMM project. The survey will take about 5 minutes and results will be published within the next several weeks.
- Receive a customized SMM Maturity Model report by taking the SMM Benchmarking self-assessment, automated tool that produce results that are private and personalized for your organization. The self-assessment will take about 20 minutes and the report will rate your current SMM maturity level and substantiate your SMM efforts.
The evidence from Surveys and Benchmarking will support your SMM Outcomes and validate the trajectory efforts of your program.
I offer volunteer coaching for corporations or associations that want to understand the SMM environment. Take YOUR SMM Program to the next level with Evidence!
Debi Scholar
Connect with Debi Scholar at LinkedIn and contact Debi at:[email protected]
Debi Scholar is a coach and mentor in Strategic Meetings Management and Virtual / Hybrid meetings and volunteers her time to help corporations, associations, and suppliers. She was a Meetings Director at PricewaterhouseCoopers, American Express, and owned her own consultancy, Scholar Consulting Group. She is currently a Global Director in Meetings & Events at a major pharmaceutical company working in the Global Strategic Sourcing group.
Debi has authored four books on meetings and events was named one of the Top 25 Women in the Meetings Industry in 2015 by Meetings and Conventions Magazine, one of the 25 Most Influential People in the Meetings Industry in 2013 by Successful Meetings Magazine, was the co-chair of the Global Business Travel Association (GBTA) Groups & Meetings Committee, a GBTA Foundation Board Member, named a “Mover and Shaker” of the industry by Corporate & Incentive Travel Magazine, was named a Top 20 Changemaker by Corporate Meetings & Incentives Magazine, and a “Best Meeting Practitioner” by Business Travel News.
Debi has achieved 9 designations, including Global Leadership Professional from Wharton, Certificate in Meetings Management, Certified Meeting Professional, Global Travel Professional, and Digital Event Strategist.
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